The origin of NOCOS, and our promise

Why we built NOCOS.

NOCOS began with one person’s sense of unease.
Why our founder, Daisuke Inazawa — raised in a small building-leasing family in Osaka — built this company, and what he promises you. This is that story.

Origin

It all began with a single unease.

Daisuke Inazawa, Founder & CEO, INA&Associates Inc.

I didn’t enter real estate in pursuit of a business opportunity. I came to it from a simple conviction: to stand close to each client’s life, and help build a richer, more secure way of living. That was the starting point of everything.

I was born in Osaka and raised in a family that ran a small building-leasing business. Real estate was part of the dinner-table conversation — an utterly familiar presence — from my earliest childhood.

At the heart of that family business was my mother. I grew up watching her chase tenant requests, wear herself thin in dealings with contractors, and still strive, always, to be sincere.

And yet, even as a child, I couldn’t shake a certain feeling: “why is this world so rarely built around the customer?” Information was opaque, and the people with the least leverage tended to lose out. I simply could not accept that industry-wide habit. By my teens, I had already resolved one thing: “I will never do business the way they do.”

Turning point

That childhood unease slowly turned into firm resolve.

I never wanted to criticize anyone. I simply believed that if there were even one company that truly put its clients first, the industry could be changed. So I decided to build that company myself.

And so, in 2020, I founded INA&Associates Inc. Not alone, but alongside professionals with real expertise — a company that walks with its clients through their lives. That wish is still the backbone of who we are.

Our promise

We protect “customer-first” with structure.

Conviction alone cannot protect a client’s assets. That is why we refuse to leave “customer-first” as a slogan, and instead design it into a concrete structure. A team of professionals protects your assets from both the human and the structural side.

One dedicated contact

From start to finish, a single dedicated person takes responsibility. No being passed from desk to desk — the same contact, who knows the full history of your property, walks with you throughout.

Specialist legal support

For critical work such as drafting contracts, specialist legal staff step in. We don’t rely on one person’s judgment — accuracy and risk management are guaranteed as an organization.

Technology, put to work

Routine work like collections and transfers is handed to the latest technology and trusted partners. People focus on the work only people can do — the key to delivering both efficiency and quality.

Service you can see through

Real estate is a broad field that demands deep expertise and experience. That is exactly why we don’t stop at sound advice — we deliver service that is efficient and transparent.

Platform

It’s not only the customer we must satisfy.

“Customer-first” can sound as if pleasing the customer is all that matters. But rental property management only works when many people, in very different positions, come together. What I really want to build is a platform where every one of them can be satisfied.

Owners

Assets protected for the long term

Tenants

A safe, comfortable place to live

Contractors

Paid fairly for their work

Our staff

Able to work with pride

These four are bound together. Squeeze any one of them and the strain always resurfaces somewhere else: underpay a contractor and the quality of the work drops; burn out the staff and service turns careless; leave tenants unhappy and move-outs rise — and in the end, it is the owner’s asset that suffers. Everything is connected.

That is why I refuse to build a system that stands on anyone’s sacrifice. A structure where everyone involved — contractors, staff, owners and tenants alike — is rewarded. It may look like the long way around, but a system in which everyone is satisfied is, in the end, the strongest and the most lasting. That is the core idea behind our platform.

The goal we are working toward.

Together with our clients, we are working toward “a society where every person is fairly recognized and rewarded.” NOCOS is the first step toward making that ideal real, in the everyday work of rental management.

NOCOS

And that answer is NOCOS.

We rethought the long-standing convention of rent-linked management fees, moving to flat per-unit pricing that starts at JPY 0 per month. NOCOS gives our founding origin a shape inside the everyday lives of property owners.

We stand alongside each owner “always as a principal, never a bystander.” Protecting your assets as if they were our own — that is the promise we have not changed since the day we were founded.

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We’ll look after your property,
as a principal.

From switching your management to questions about pricing or our guarantee and insurance scheme — start with a simple conversation.

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